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How social influences shopping – interesting stats around how Millennials and...
Full infographic over here
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The optimism bias: why ‘rose tinted glasses’ means pointing out risks won’t...
Caught this interesting discussion on the Optimism Bias from Tali Sharot’s lecture at the RSA (do listen to the full thing if you have a spare 25mins whilst tidying the house or save it to your...
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David Ogilvy on how to write
If you like lists, you might like this blog which features the lists of interesting people. Thought this was a particularly nice set of ideas from David Ogilvy, which was sent around to all employees...
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March Method Madness is here!
March is here and with it comes the fabulously alliterative March Method Madness. Throughout the month we are challenging all of Mediacom to go mad for method. Method insight is a brilliant way to...
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Some March Method Madness inspiration for you – Starbucks, Pinterest and...
A bit of MMM inspiration spotted by Andy Walsh. Three ways this could inspire a bit of method: Go and experience your own campaign this month and take some pictures whilst you are there! If you are...
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We’ve been celebrating our insight bravery at the Ginny Valentine awards!
We had a great night celebrating bravery in the research industry last night in memory of Ginny Valentine. Ginny was a ground breaking semiotician whose bravery and courage in research is being...
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Extreme Method Insight – could you live on a single person’s ‘welfare’ rate?
Throughout March and April all of the account teams at MediaCom have been doing Method Insight (read more about it here). Here is a really interesting example of walking in the shoes of other people...
View ArticleAustralian bank celebrates honesty: fun ‘Telling the truth’ analogy ad for NAB
[youtube http://www.youtube.com/watch?v=7rpG4IC5NFE?wmode=transparent]
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